The pavilion page Programme, schedule and daily content in one place, at an address that doesn't change for the whole fair.
Publishing in one step A post is added on the site and goes out to the Telegram channel by itself. Nothing to duplicate by hand.
A daily feature A reason to come back every day, not once in the whole fair.
What they came with
A trade fair runs for months, not two days. The programme changes daily, and updating it on the site and then copying it into the Telegram channel by hand is work the stand team has no one to spare for.
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